Plan, configure, and launch Google Ads campaigns across Search, Display, Shopping, and Performance Max.
Manage campaign budgets, bidding strategies, and account structures to maximize ROI.
Implement and maintain tracking through Google Tag Manager and advertising pixels.
Monitor campaign performance and make data-driven optimizations.
Collaborate with design and content teams to develop high-converting landing pages.
Apply conversion rate optimization principles to improve campaign performance.
Conduct A/B testing across creatives, messaging, targeting, and landing pages.
Continuously optimize user journeys to improve conversions and lead quality.
Monitor campaign performance using GA4 and advertising platform reporting tools.
Provide insights that support ongoing optimization efforts.
Communicate campaign performance, recommendations, and results to stakeholders.
Collaborate with marketing, content, and design teams to align campaign execution with business objectives.

3–5 years of experience managing PPC campaigns with a primary focus on Google Ads.
Hands-on experience managing Google Ads Search, Display, Shopping, and Performance Max campaigns.
Experience implementing and managing tracking through Google Tag Manager and advertising pixels.
Experience using GA4 and analytics platforms to evaluate campaign performance.
Experience conducting A/B testing and conversion optimization initiatives.
Experience supporting paid media campaigns across multiple channels.
Experience with Meta Ads is preferred.
Experience working with Shopify and landing page optimization is a strong plus.
Experience communicating campaign performance to stakeholders or clients is a plus.

PPC Specialist

Key skills