AVP, Growth Marketing & Demand Generation

DAS Health is a leading healthcare technology and managed services provider helping healthcare organizations navigate IT, cybersecurity, cloud, AI adoption, and digital transformation. They are seeking an AVP, Growth Marketing & Demand Generation to build and lead a scalable marketing engine that drives pipeline, customer acquisition, and measurable revenue impact. The role involves creating infrastructure and processes for demand generation while partnering closely with sales to improve conversion outcomes.

Responsibilities:

• Own marketing-sourced and marketing-influenced pipeline generation
• Build and execute scalable demand generation strategies across channels
• Develop campaigns that drive awareness, engagement, and qualified pipeline
• Improve conversion rates across the marketing and sales funnel
• Design and execute ABM strategies aligned to high-value target accounts
• Partner closely with sales on segmentation, targeting, and engagement
• Build campaigns that improve account penetration and revenue growth
• Own and optimize marketing automation (HubSpot) and CRM (Salesforce)
• Build and manage lead scoring, routing, and lifecycle workflows
• Improve data quality, reporting accuracy, and funnel visibility
• Establish scalable systems that support long-term growth
• Lead digital marketing efforts including SEO, paid media, and website performance
• Optimize website for traffic, engagement, and conversion
• Continuously test, measure, and improve campaign performance
• Establish reporting frameworks, dashboards, and attribution models
• Measure marketing’s impact on pipeline, revenue, and ROI
• Forecast performance and provide insights to leadership
• Ensure strong alignment between marketing and revenue operations
• Own event marketing strategy, including trade shows, conferences, and webinars
• Manage and partner with the Field Marketing & Events Manager
• Ensure events contribute measurable pipeline and revenue
• Partner closely with sales to align on pipeline goals and targets
• Ensure sales has the tools, leads, and support needed to convert
• Help improve win rates, cross-sell, and incremental revenue
• Build the demand generation and growth marketing function from the ground up
• Roll up your sleeves to execute while building toward a scalable team
• Partner with leadership to define long-term marketing strategy and structure

Requirements:

• 10+ years of progressive marketing leadership experience
• Healthcare IT experience (required)
• Proven success in demand generation, pipeline growth, and revenue marketing
• Strong experience with marketing automation and CRM ownership (HubSpot, Salesforce, or similar)
• Experience working cross-functionally with sales and executive leadership
• Background in SaaS, managed services (MSP), or cybersecurity
• Experience with ABM strategies and segmentation
• Experience building or rebuilding marketing infrastructure from scratch
• Strong understanding of revenue operations and attribution modeling