Senior Field Marketing Manager

Role Overview

• Develop and execute event and field marketing strategies that increase brand recognition and establish Clio as the go-to legal technology platform across the UK and Ireland.
• Implement targeted in-person and virtual campaigns and events to generate high-quality leads, contributing to the sales pipeline and revenue growth.
• Gather and analyse partnership opportunities, weighing up investment decisions to inform strategic choices and implementing marketing efforts to capitalise on these relationships.
• Support the creation and execution of a regional field and customer marketing strategy that drives awareness, engagement, and growth across the UK and Ireland.
• Identify and implement new opportunities to connect with customers and prospects through integrated online and offline programs.
• Plan, coordinate, and manage multi-channel marketing campaigns that combine field events, webinars, and digital engagement to generate demand and pipeline growth.
• Collaborate with cross-functional teams including Sales, Customer Success, and Product Marketing to ensure consistent messaging and flawless execution.
• Develop and execute programs that build stronger relationships with Clio customers, driving engagement, advocacy, and retention.
• Plan and deliver field marketing initiatives such as trade shows, partner activations, and regional events that engage customers and attract new prospects.
• Identify and develop regional partnerships with legal associations, technology partners, and industry influencers to expand Clio's market presence across the UK and Ireland.

Requirements

• 4+ years of experience in marketing, ideally within B2B SaaS or tech
• Hands-on experience executing field marketing programs, webinars, and virtual events
• Strong project management, organisation, and time management skills
• Proven ability to collaborate cross-functionally with Sales, Customer Success, and external partners
• Comfortable using data to measure and optimise marketing performance
• Excellent communication skills and a proactive, positive, self-starter attitude
• Creative mindset with an eye for engaging campaigns and event experiences
• Proficient with tools such as Google Workspace, Asana, Salesforce, and Looker
• Willing to travel occasionally (up to 40%) for regional events across the UK and Ireland

Benefits

• Competitive, equitable salary with top-tier health benefits and dental coverage
• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week.
• Flexible time off policy
• Pension contribution
• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years