Influencer Marketing Manager

Role Overview

• Identify and evaluate potential influencers aligned with the brand’s values, target audience, and goals.
• Build and maintain positive relationships with influencers, ensuring ongoing collaboration and enthusiasm for the brand.
• Plan and execute the gifting process, including managing product shipments and tracking delivery to influencers.
• Monitor influencer activities, ensuring timely posting and alignment with campaign guidelines.
• Gather and organize influencer-generated content for use across brand marketing channels.
• Analyze the results of gifting campaigns, including reach, engagement, and brand impact, to inform future strategies.
• Stay updated on social media trends and emerging influencers to keep campaigns fresh and relevant.
• Provide regular updates on gifting campaign performance and insights to the broader team.

Requirements

• 1-2 years of experience in influencer marketing, social media, or related roles, preferably with a focus on gifting campaigns.
• Strong understanding of social media platforms, influencer trends, and content creation best practices.
• Excellent communication and relationship-building skills to effectively engage with influencers and internal teams.
• Exceptional organizational skills to manage multiple influencer relationships, gifting processes, and campaign tracking simultaneously.
• Ability to identify creative opportunities for influencer partnerships that align with brand goals.
• Familiarity with tracking and analyzing campaign performance metrics to inform strategy.
• Genuine interest in social media, influencer culture, and brand marketing.
• Comfortable working in a fast-paced environment and responding to changing priorities.