Communications and Marketing Lead

Role Overview

• Lead the design and implementation of integrated communication and marketing strategies for EIT STEM and EIT Campus.
• Deliver a consistent multi-channel approach across all marketing and communications activities, including organic and paid media, social media, PR, events, email marketing, content marketing and SEO.
• Drive community growth and engagement while maintaining full alignment with overarching policy and strategic objectives.
• For EIT STEM, drive high political visibility and scale talent development through stakeholder engagement.
• For EIT Campus, ensure growth, engagement, and course uptake across the ecosystem.
• For UMX, support the Learner Acquisition manager in delivering marketing activities that enhance brand awareness, drive learner acquisition and increase course enrolments.
• Lead and manage external marketing agencies in delivering high-performing campaigns, content development and SEO optimisation.
• Liaise with corporate functions to ensure the compliant setup and management of agency contracts and organisational processes.
• Ensure the positioning and active participation of our initiatives in joint communication actions and high-profile events.
• Support the monitoring and reporting of assigned tasks and evaluate marketing campaign performance against defined KPIs.

Requirements

• 5+ years working experience(s) in managing EU multi-stakeholder funding projects, preferably within the Horizon Europe framework.
• 5+ years working experience in leading strategic communications, digital marketing, stakeholder engagement and campaign management, at a European level, preferably within the education, technology, or public sectors.
• Proven experience in managing external marketing and communication agencies and delivering complex, multi-channel digital campaigns (social, paid and organic), PR, email marketing, content marketing and SEO.
• Demonstrable experience developing and delivering communications and dissemination strategies for EU-funded programmes, engaging diverse stakeholder groups across multiple European countries.
• Proven track record of monitoring, analysing and optimising communications and marketing performance through data, metrics and analytics.
• Excellent communication and interpersonal skills in English (C1 level or above), both written and spoken.
• Committed, proactive, trustworthy, accurate, and respectful of timelines and deadlines.
• A positive 'can-do' mindset, with the ability to provide strategic direction while remaining hands-on with operational delivery.
• Team player who can work independently.

Benefits

• 27 days of paid time-off to rest and re-energise.
• A yearly training catalogue to support your career development.
• A tax benefit powered by Cobee, allowing you to save on your personal income tax.
• A private health insurance borne by the Company.
• Work in a modern, flexible and collaborative workspace, located in the 22@ area.
• Bike to work and park safely in our premises.