Define and lead the marketing performance strategy across key channels, including paid acquisition (search, social, display), SEO/GEO, websites, and lead nurturing & lifecycle management
Leverage AI to improve channel efficiency, targeting accuracy, and campaign performance at scale
Own the performance roadmap, balancing short-term results with long-term growth
Identify and scale high-impact tactics for different segments (e.g. SME lead generation campaigns, ABM)
Drive a test-and-learn culture through structured experimentation frameworks
Lead the Marketing Intelligence team, covering performance reporting, dashboards, benchmarking (internal and external), and customer and market insights
Ensure insights are actionable, timely, and embedded in decision-making
Define and evolve a single source of truth for marketing performance data
Translate complex data into clear recommendations and strategic direction
Drive a culture of measurement, accountability, and continuous optimization
Define KPIs, attribution models, and performance metrics
Ensure alignment between marketing performance and business outcomes
Partner with teams such as Sales & Products to enable end-to-end funnel visibility
Lead, coach, and develop a team of performance marketers and data analysts
Act as a trusted advisor to senior marketing leadership and local teams
Influence decision-making at the executive level through data and insights

7+ years in marketing intelligence or performance marketing
Proven experience leading high-performing marketing and/or analytics teams
Strong track record in scaling performance across multiple markets and segments
Experience with B2B marketing and complex buyer journeys is highly preferred
Strong experience working in cross-functional environments, aligning teams through effective communication and stakeholder engagement
Entrepreneurial mindset with a focus on continuous improvement and experimentation

Flexible working: Flexible working hours and remote/hybrid working options – working arrangements are open for discussion
Learning & development: Access to professional training and an individual development plan
Career growth: Whether you want to deepen your expertise or broaden your career, there is room to grow within SD Worx
Collaborative culture: From many locations, we work as one – moving from better to best together

Head of Marketing Performance, Intelligence

Key skills