Develop go-to-market strategies, positioning, and messaging that support the growth of HousingWire's data, group subscriptions, media, and event businesses.
Support strategic growth initiatives, including the expansion of HW Data through channels such as Snowflake.
Create sales tools that help sales teams communicate customer outcomes and business value.
Plan and execute product launches, market announcements, customer communications, and other revenue-driving initiatives.
Create customer stories, thought leadership, research assets, sales collateral, and lead-generation content that supports both brand awareness and pipeline growth.
Monitor market trends, competitive activity, and customer feedback to inform strategy and positioning.
Requirements
7+ years of experience in B2B marketing, product marketing, sales enablement, revenue marketing, or related roles.
Strong understanding of go-to-market strategy, positioning, messaging, and sales support.
Exceptional written and verbal communication skills.
Proven ability to create customer-facing and sales-facing content that drives business results.
Demonstrated ability to work independently, manage ambiguity, and move initiatives from concept to execution.
Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
Experience working cross-functionally with sales, product, and executive stakeholders.
Familiarity with Salesforce and modern marketing technologies.
Experience in housing, real estate, financial services, SaaS, data, information services, or related industries is a plus.
Benefits
401(k) with employer match
Comprehensive benefits including medical, dental, vision and ancillary coverage options.