Manager, US Employer Go-To-Market

Role Overview

• Develop and execute integrated marketing campaigns to generate pipeline and revenue growth across enterprise and multinational accounts
• Support account based marketing (ABM) programs targeting key employers, brokers, and insurers
• Create measurable KPIs and success metrics for all acquisition initiatives
• Partner closely with sales teams to align marketing with growth priorities and revenue goals
• Create multi-channel campaigns across email, social media, digital and partner channels
• Develop case studies, white papers and enablement materials to drive lead progression
• Optimize conversion initiatives across digital and traditional channels
• Strengthen marketing interlock and communication with US sales leaders
• Develop co-marketing opportunities and broker enablement programs
• Expand market visibility through strategic partnerships
• Identify and prioritize high ROI events, conferences and industry sponsorships
• Lead planning and execution of conferences, broker events, webinars, executive roundtables, and industry sponsorships
• Execute integrate events in key US marketing with pre-event, onsite and post event lead capture
• Measure and report on event ROI and market impact
• Track, analyze, and report on campaign performance, pipeline contribution, ROI, engagement metrics, and marketing effectiveness
• Use data and insights to optimize campaigns and improve conversion performance
• Build dashboards and executive-ready reporting to demonstrate marketing impact
• Adapt messaging and campaigns for regional and cultural relevance
• Provide bilingual support for campaigns, events, and stakeholder communications (English and Spanish)
• Build and lead a high performing team, setting clear goals and aligning individual objectives with broader strategy
• Provide ongoing feedback, coaching and mentoring to support team development and growth

Requirements

• 10+ Years of experience in B2B marketing leadership
• 3-5+ years of proven team leadership with track record of building high performing teams
• Degree in marketing or equivalent experience
• Experience marketing to enterprise organizations, brokers, insurers, and multinational employers
• Demonstrated success executing ABM and enterprise demand generation programs
• Strong experience managing webinars, conferences, and executive events
• Proficiency in email marketing, social media, CRM systems, and marketing automation platforms
• Strong analytical skills with experience measuring marketing ROI
• Familiarity with broker ecosystems in employee benefits and wellbeing
• Understanding of behavioral health, employee wellbeing, and workforce resilience topics
• Knowledge of U.S. and Latin American business environments
• Experience supporting RFPs, proposals, and sales enablement
• Exceptional communication and presentation skills
• Professional fluency in English and Spanish (asset)
• Agile mindset with ability to adapt to market changes
• Strong organizational skills and ability to manage multiple stakeholders/projects independently

Benefits

• Comprehensive total rewards package highlighting competitive salary and bonus structures
• Minimum 3 weeks of vacation
• Flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunities to develop your skills
• And much more …