Performance Marketing Specialist
Lahore, Punjab, Pakistan
Full Time
9 hours ago
No Sponsorship
Key skills
SaaSCommunication
About this role
Role Overview
- Plan, launch, and manage Google Ads campaigns
- Manage Search Ads, Performance Max, Display, YouTube, and retargeting campaigns where needed
- Manage Meta Ads, TikTok Ads, and other paid channels if required
- Optimize campaigns based on CAC, ROAS, conversion rate, and customer quality
- Review landing pages and suggest improvements to increase conversion rate
- Prepare weekly and monthly performance reports
Requirements
- 2 to 5 years of experience in performance marketing or growth marketing
- Strong experience with Google Ads
- Experience with Meta Ads and TikTok Ads is a plus
- Strong understanding of GA4, Google Tag Manager, conversion tracking, and remarketing
- Experience with e-commerce, marketplace, gaming, SaaS, or digital products is preferred
- Ability to manage budgets carefully and avoid wasteful ad spend
- Good understanding of landing pages and conversion optimization
- Strong analytical mindset
- Good communication and reporting skills
- Basic SEO understanding is a plus
Benefits
- Company-provided machines and development environment
- Work Hours: 7:00 PM to 4:00 AM (including 1-hour dinner/break), aligned with the US time zone
- Weekends off
- A diverse, inclusive, and learning-focused environment where you can build upon your skills with a yearly personal development budget