Organize and manage the marketing content production process, including videos, UGC, banners, landing pages, and playables, working with internal production teams, outsourced agencies, and freelance platforms such as Fiverr and Upwork;
Create, maintain, and update marketing network guidelines, marketing product guidelines, and geo-specific regulatory requirements in collaboration with traffic managers;
Conduct competitor analysis to identify trends, benchmarks, and creative opportunities;
Collect, analyze, and interpret marketing performance statistics to improve creative effectiveness;
Participate in the development of global and regional marketing strategies for the brand;
Plan production timelines and ensure deadlines are met to achieve key marketing and departmental goals.
Requirements
Deep understanding of paid traffic or performance marketing workflows;
Strong organizational and coordination skills;
Analytical mindset with the ability to work with marketing performance data;
Understanding of digital marketing content formats and performance drivers;
Ability to work with multiple stakeholders and manage parallel tasks;
Good communication skills and a proactive attitude;
Interest in marketing, creative production, and performance-driven content.