VP of Applications Marketing

Role Overview

• Own marketing strategy across Mailjet and Sinch Engage, with accountability for growth across all GTM motions including self-serve, sales-assisted or sales-led, as well as via our ecosystem partners & integrations
• Build clear growth plans that connect positioning, demand generation, lifecycle, product adoption, customer expansion, and revenue impact
• Partner with Product, Engineering, Sales, Customer Success, regional marketing, Analytics, and Marketing Operations to turn growth priorities into executable plans
• Identify and scale reusable playbooks across lifecycle marketing, performance marketing, website infrastructure, launch motions, customer expansion, and cross-sell
• Strengthen positioning and messaging for multiple audiences, including marketers, business users, developers, SMBs, and enterprise buyers
• Partner with Product and Engineering to improve onboarding, activation, in-product engagement, upgrade journeys, feature adoption, packaging, and monetization
• Support regional marketing and sales teams with the programs, assets, and strategic guidance needed to create pipeline and accelerate opportunity creation
• Lead and develop the marketing leads and contributors supporting the application businesses, raising the bar for strategy, execution, commercial discipline, and AI-enabled ways of working

Requirements

• 10+ years of progressive marketing experience in SaaS, technology, or digital-first businesses, including at least 5 years in senior marketing leadership roles
• Experience leading and developing marketing teams, with direct accountability for growth, pipeline, revenue, or another commercial performance target
• Proven success scaling product-led growth and self-serve acquisition, activation, and monetization
• Experience operating across both self-serve and sales-assisted motions
• Strong command of SaaS growth metrics, including acquisition, activation, conversion, retention, expansion, CAC, LTV, pipeline, and revenue growth
• Hands-on experience with lifecycle marketing, digital acquisition, conversion optimization, experimentation, and funnel performance
• Experience partnering with Product and Engineering on onboarding, adoption, packaging, in-product growth, and customer experience improvements
• Strong positioning and messaging skills across multiple audiences, ideally including both technical and business users
• Experience operating across distributed product, sales, and marketing teams in multiple time zones
• Demonstrable experience using AI to improve how marketing teams plan, produce, test, analyze, or scale their work
• Excellent communication skills across executive, regional, product, sales, and marketing stakeholders.
• Preferred Qualifications:
• Experience marketing email, messaging, communications, marketing automation, or customer engagement products
• Experience in a multi-product, multi-brand, or global organization
• Experience with developer, marketer, SMB, mid-market, and enterprise audiences
• Familiarity with ABM, enterprise demand generation, and regional field marketing partnership models
• Experience with pricing, packaging, plan migration, cross-sell, or monetization programs
• Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent experience is a plus

Benefits

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
• CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
• SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
• TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
• PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.
• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.