Senior Retail and Training Executive

Role Overview

• Own and drive sales performance of assigned niche brands across all retail locations.
• Monitor weekly and monthly sales trends, identify opportunities and risks, and recommend action plans to improve performance.
• Analyze sell-out, productivity, conversion, average transaction value, and other retail KPIs.
• Collaborate with Brand, Marketing, and Retail Operations teams in executing launches, activations, animations, and promotional campaigns.
• Conduct regular business reviews and provide recommendations to maximize sales opportunities.
• Ensure smooth day-to-day retail operations for assigned brands.
• Monitor stock availability and maintain optimal inventory levels in partnership with Supply Chain and Sales Operations teams.
• Identify out-of-stock risks and coordinate replenishment actions promptly.
• Conduct regular store visits to ensure compliance with operational standards, policies, and brand guidelines.
• Ensure proper execution of visual merchandising standards, tester management, promotional materials, and planograms.
• Develop and deliver training programs for Beauty Advisors, Fragrance Advisors, Make-up Artists, and retail personnel assigned to niche brands.
• Conduct onboarding and induction training for new retail team members.
• Conduct in-store coaching sessions and provide immediate feedback to improve sales and service execution.
• Monitor training effectiveness through assessments, observations, mystery shopping results, and retail performance metrics.
• Serve as a trusted coach and resource person for store teams.
• Act as the primary retail and training contact for assigned niche brands.
• Build strong relationships with Brand Principals, Retail Teams, Agency Partners, and Mall Partners.
• Prepare sales, retail performance, and training effectiveness reports.

Requirements

• Bachelor's Degree in Business Administration, Marketing, Education, Communication, Human Resources, or related field.
• Minimum 4–6 years of experience in retail operations, training, beauty, luxury, FMCG, or related industries.
• Strong understanding of retail sales management, customer engagement, and retail excellence standards.
• Experience facilitating training programs and conducting field coaching.
• Strong analytical skills with the ability to interpret sales and performance data.
• Proficiency in Microsoft Office applications and retail management systems.
• Excellent presentation, facilitation, communication, and stakeholder management skills.
• Willing to travel extensively and conduct regular fieldwork.