Product Executive

Role Overview

• Be the key marketing liaison
• Develop and implement a go-to-market channel marketing plan including promotion, animation, communication, partnerships and consumer activations.
• Ensures timely and perfect execution of all marketing activations offline and online at all times.
• Analyse potential partner relationships for product range, positioning strategy, pricing and promotions.
• Communicate effectively with all channel partners to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation.
• Deepen channel customer development through New User program activations.
• Consolidate and update regional team of post campaign reports and provide sales results and analysis monitor. Report all ROI of all programs for management reporting and feedback.
• Responsible for all free goods management for product launches and trade and retailer activities.
• Management and tracking flow of product registration in Singapore to ensure timely registration.
• Conduct market trend analysis, monitor competitors’ moves and plan proactive actions
• Responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar in collaboration with VM, sales and training team, with the aim to build brand awareness, recruit new customers, retain existing customers and increase purchase consumption.
• Business and channel sales performance tracking and analysis, launch follow-up and action plan development.
• Implement Door-by-Door Marketing plan (events and promotions)
• Budget Management
• Responsible for full A&P management
• Includes routine administrative duties such as vendor/PO creation and others as briefed.

Requirements

• A Degree holder in Business Management, Finance or relevant specialisation with more than 1 years of brand management and/or marketing experience in beauty and/or FMCG industry.
• Experience in luxury beauty or consumer brand will be advantageous.
• Good business insights to the industry and strong business acumen.
• Good analytical skills, problem solver, self-starter with an entrepreneurial spirit.
• Excellent communication, presentation and interpersonal skills.
• Proven track sales record in a target driven environment.
• Meticulous with a strong analytical mind to grasp numbers.
• Creatively driven to think out of the box.
• Strong ability to multi-task; strong project management skills with good time management ability.
• Proficient in MS Office, strong in excel (pivot table, vlookup)
• Well-groomed, confident and independent individual with entrepreneur spirit
• A strong team player with the ability to work in a fast-paced, dynamic environment
• Resourceful, with a positive can-do attitude
• Have a keen interest, a good eye and passion for beauty