Senior Marketing Manager – Integrated Digital Marketing

Role Overview

• Plan, manage, and optimize integrated marketing initiatives across Paid Search, SEO, and Paid/Unpaid Social Media.
• Ensure alignment across channels to support full-funnel objectives, including awareness, lead generation, conversion, and business outcomes.
• Serve as a unifying point of coordination across Paid and Organic efforts to build cohesiveness and increase efficiency.
• Act as a strategic partner to the AVP of Paid Search and Enrollment Marketing and the AVP of SEO, supporting execution of AI-enabled, automated, and data-driven strategies.
• Lead complex, cross-channel initiatives through completion, ensuring timelines, priorities, and outcomes are met.
• Support co-ownership of Social Media strategies (Paid and Unpaid) in partnership with both AVPs.
• Provide senior-level analytical oversight across channels, translating complex performance data into actionable insights.
• Improve analytics and reporting frameworks to enhance clarity, consistency, and decision-making.
• Support full-funnel measurement and performance optimization.
• Lead routine agency performance management processes, including goal alignment, performance reviews, and optimization discussions.
• Ensure agencies operate against clear strategic objectives and KPIs, reducing tactical burden on AVP leadership.
• Conduct and maintain competitive tracking and analysis across Paid, Organic, and Social channels.
• Monitor industry trends, platform changes, and emerging best practices to inform strategy.
• Partner with internal teams, including admissions, operations, analytics, content, and web, to ensure marketing efforts align with organizational goals.
• Support consistent communication and alignment across stakeholders.
• Other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
• 7+ years of experience in digital marketing with exposure to Paid Search, SEO, and Social Media
• Experience managing agencies or external partners
• Experience working with AI-driven marketing platforms and automated media systems
• Full-funnel performance and conversion optimization experience
• Experience in highly regulated or performance-driven industries
• Must be proficient in Microsoft Office (i.e. Excel, Outlook, and Word) and data entry
• Experience with GA4, Google Ads, MetaAds, marketing automation software, CRM software (Velocify and Anthology are a plus).

Benefits

• Medical
• Dental
• Vision
• Voluntary Life (Employee, Spouse, Child)
• Employer-Paid Life Insurance
• Short-Term Disability (STD)
• Long-Term Disability (LTD)
• Flexible Spending Accounts (FSA/LFSA)
• Health Savings Account (HSA)
• HSA Employer Contribution
• Critical Illness
• Hospital Indemnity
• Accident Insurance
• 401(k)
• 401(k) Employer Match
• Paid Holidays
• Floating Holiday
• Mental Health Day
• Referral Bonus Program
• Tuition Assistance Program (TAP)