Digital Marketing Manager – Microsoft Ads

Disruptive Advertising is seeking an experienced Microsoft Ads Campaign Manager to join their growing digital marketing team. This role involves planning, launching, optimizing, and scaling Microsoft Advertising campaigns across multiple client accounts, focusing on data analysis and delivering measurable ROI.

Responsibilities:

• Create, manage, and optimize Microsoft Ads campaigns
• Conduct keyword research and competitor analysis
• Monitor campaign performance and implement optimization strategies
• Analyze KPIs including CTR, CPC, CPA, ROAS, and conversion rates
• Manage campaign budgets efficiently
• Perform A/B testing on ad copy, landing pages, and bidding strategies
• Generate performance reports and provide actionable insights
• Collaborate with designers, copywriters, and account managers to improve campaign effectiveness
• Stay updated with Microsoft Advertising platform updates and industry trends

Requirements:

• Minimum 2 years of hands-on experience managing Microsoft Ads campaigns
• Strong understanding of PPC advertising principles
• Experience with keyword research and audience targeting
• Proficiency in Microsoft Advertising Editor and Analytics tools
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Ability to manage multiple campaigns simultaneously
• Microsoft Advertising Certification
• Experience managing campaigns with monthly budgets exceeding $10,000
• Knowledge of Google Ads and cross-platform PPC strategies
• Experience with conversion tracking and attribution modeling