Manage and qualify inbound leads from marketing campaigns, website forms, events, and partner channels
Conduct personalized outbound outreach (email, LinkedIn, phone) to targeted accounts to generate new pipeline
Research target accounts — radiology practices, health systems, and academic centers — to map org structure and identify the right stakeholders
Tailor outreach based on persona (clinical, economic, strategic, technical), segment, and likely use case
Master the Rad AI story and clearly articulate our value to radiologists, IT leaders, and executive buyers
Partner closely with Account Executives to build qualified pipeline and hand off meetings that align to agreed-upon SLAs
Document all activity, notes, and lead status accurately and consistently in HubSpot
Execute and refine sequenced cadences across key segments (private practice, community systems, academic centers, IDNs)
Share feedback on messaging, ICP fit, objections, and lead quality to continuously improve Marketing and Sales alignment
Meet and exceed core MDR metrics: activities, meetings set, show rates, and qualified pipeline created

2+ years of experience in a Sales, Sales Development, or Business Development role (B2B SaaS preferred)
Experience engaging senior stakeholders — clinical leaders, CIOs, CFOs — in complex technical sales environments
Background in radiology or healthcare required — you understand the environment, the buyers, and how SaaS solutions fit into these markets
Proven track record of booking meetings and generating qualified pipeline for a sales team
Excellent communication skills — clear, confident, and curious across email and live conversations
Proficiency with CRM and sales engagement tools (HubSpot, ZoomInfo, LinkedIn Sales Navigator, Outreach/Apollo, etc.)
Strong research and account-mapping skills — you identify the real buyer and craft messages that land
Tenacious self-starter who takes ownership of pipeline generation and follows through consistently
Resilient and motivated by challenge — you treat objections as opportunities to sharpen your approach
Organized and process-driven: clean CRM data, disciplined follow-up, and consistent use of sequences
Genuine passion for mission-driven technology that improves clinician experience and patient outcomes

Market Development Representative

Key skills