Own end-to-end strategy, planning, and execution for VIP's annual Summit, roadshows, and large and small beverage industry events
Build a repeatable events program and processes focused on clear pipeline attribution. Every event has a pre-defined revenue goal and post-event ROI report
Partner with sales to align event targeting to key accounts and active pipeline, ensuring the right buyers are in the room
Manage vendor relationships, venue contracts, AV, catering, and all event logistics
Develop pre-event demand gen campaigns in partnership with the demand gen manager to maximize registration and attendance
Own VIP's presence at major industry conferences (NBWA, WSWA) — booth strategy, sponsorships, speaking opportunities
Build VIP Summit 2027 from the ground up as a flagship customer retention and expansion event
Utilize VIP-approved AI tools to creatively drive efficiency and enrich your work

6+ years of B2B events experience with demonstrable pipeline and revenue outcomes
Experience managing large-scale owned events (500+ attendees) and multi-city roadshow programs, SaaS business experience a plus
Strong project management skills with the ability to manage multiple events simultaneously
Proven track record of aligning events strategy to sales and revenue goals
Proven pre, during, and post event playbook that is repeatable, scalable process for event management across internal teams
Experience with event technology platforms (Cvent, EventMobi, or similar)
Budget management experience — ability to maximize ROI within defined spend parameters
Proficient in Hubspot
Willingness to be curious with AI and to drive work creativity using AI-tools
Beverage, alcohol or CPG industry experience a plus
Strong executive presence and communication skills

Senior Marketing Events Manager

Key skills