Associate Director, Omnichannel

Role Overview

• Driving all aspects of omnichannel media activation across programmatic and paid social
• Lead and drive campaign strategy and execution across the full campaign life cycle
• Aid in education on platform capabilities, cross-channel activation best practices, emerging media opportunities
• Holistic ownership of client accounts including activation strategy, budgeting, execution oversight, optimization, and reporting
• Support agency account growth initiatives through strategic thinking
• Onboard new clients with excellence by embodying company's value
• Translate marketing goals, audience insights, and brand positioning into viable media communication strategies
• Drive high-value customers to interact with clients’ products and services through audience activation strategies
• Maintain quality control while ensuring projects and campaigns are executed accurately for clients

Requirements

• 7+ years of experience in a digital marketing environment, agency and/or client-side experience preferred
• 7+ years of experience across digital media activation, with strong expertise in programmatic and/or paid social platforms
• Demonstrated experience leading omnichannel activation across programmatic and paid social channels
• Experience managing complex B2B media programs across multiple clients, platforms, markets, or business objectives
• 5+ years managing a team of direct reports
• Proven ability to lead senior client conversations, develop strategic recommendations, and oversee high-quality execution

Benefits

• health insurance
• retirement savings plan
• paid time off