Director, Strategy

Role Overview

• Lead strategic direction across enterprise accounts from discovery to performance optimization.
• Build trusted relationships with senior clients, aligning marketing strategies to commercial goals.
• Drive integrated strategy development across ABM, demand generation, brand and lifecycle marketing.
• Identify and champion opportunities for innovation, insight-led planning, and transformation.
• Develop audience and market intelligence frameworks to inform targeting, messaging, and channel strategy.
• Convert market and behavioral insights into clear, actionable strategic plans.
• Collaborate cross-functionally with analytics and media teams to define KPIs and measurement frameworks.
• Develop insight-driven, differentiated value propositions rooted in audience, market, and competitive understanding.
• Collaborate with creative teams to bring propositions to life across campaigns and sales enablement.
• Design and oversee ABM strategies across one-one, one-to-few and one-to-many programs.
• Define Ideal Customer Profiles (ICPs), Target Account Lists (TALs), engagement strategies and messaging strategies.
• Act as a regional thought leader for ABM strategy, contributing to global ABM center of excellence efforts.
• Develop full-funnel marketing strategies connecting brand awareness, demand generation and sales enablement.
• Design programs that accelerate pipeline development and deepen customer engagement.
• Guide campaign planning through storytelling, content journeys and channel alignment.
• Collaborate with cross-functional teams to deliver cohesive and effective strategic solutions
• Lead client workshops and strategic presentations to drive alignment and excellence
• Mentor junior teammates and contribute to the growth of strategic capabilities across the agency.

Requirements

• 8+ years experience in B2B marketing specifically within an agency of consultancy setting.
• 4+ years of experience managing teams
• Track record in collaborating across internal agency, external partner, and client teams to deliver best-in-class marketing solutions.

Benefits

• You’ll stretch your skills and shape your career through work that pushes boundaries and raises the bar.
• You’ll have access to world-class training and development.
• You’ll have the clarity and tools to deliver results that matter.
• Great results will be recognized and celebrated.
• You’ll work in an environment with teammates who have your back.
• You’ll receive competitive pay and benefits that recognize your impact and support you inside and outside of work.