About this role

Representing our Marketing function across B2B and B2C businesses as a trusted adviser in key stakeholder discussions.
Working across the wider Marketing function to create and deliver marketing strategies that support the priorities of the business, internally and externally.
Understanding the priorities, aspirations and commitments of your segment in order to turn them into strategies and measurable goals.
Working with colleague communications teams on the creation of a strategic narrative and plans that support the overall bank strategy.
Delivering against the marketing brief, at all stages of the campaign.
Working with our strategic partners to make sure our activity reflects leading thinking and best practices.

Extensive financial services marketing experience across B2B and B2C segments
Budget management experience
Strong stakeholder management experience
A high level of drive and a personal commitment to success
Experience of contributing to business discussions that drive decisions
Knowledge and application of marketing strategies, models and practices
Experience in marketing across multiple platforms, channels and content formats
Strong marketing, communications, and project management experience including experience leading transformation projects
Experience in leading and managing direct reports.

Marketing Lead – Franchises

Key skills