Senior Manager, Social Media

Role Overview

• Counsel clients and internal teams on best practices incorporating organic and paid social into an overall social strategy
• Act as day-to-day social media lead inclusive of strategy development and paid campaign execution across several healthcare accounts
• Work cross-functionally with creative teams, including designers, to develop content and creative
• Pivot seamlessly between creative and analytic tasks
• Direct the execution of social media tactics including content development and distribution, paid promotions and results reporting
• Responsible for the execution of paid media campaign planning, setup, creation, optimization and management within social ad platforms
• Interface directly with the clients via live meetings and email correspondence
• Cultivate and maintain in-depth knowledge and understanding of social media platforms and trends
• Write compelling and engaging social media content for organic and paid campaigns

Requirements

• Minimum of 4 years of experience in social media
• 1-3 years of experience managing paid social media as a hands-on campaign manager
• College degree (BA or equivalent)
• Demonstrated proficiency in social media, both personally and professionally
• Proficiency with social media buying platforms: Meta Business Manager, LinkedIn Ads, etc.
• Highly organized, mindful of deadlines, able to multi-task and work under limited supervision
• Experience collaborating effectively internally and externally as part of an integrated team
• Detail-oriented, well-organized professional who performs with a sense of urgency
• Proven record of writing and publishing short and long form social content
• Expert in Microsoft Office, particularly PowerPoint

Benefits

• Comprehensive benefit program
• Free snacks
• Generous holiday and paid time off
• Options for private medical, dental, and vision plans
• Mental wellness coaching and support
• Access to more than 13,000 online classes with LinkedIn Learning