Marketing Specialist

Role Overview

• Contribute both strategically and operationally to social media content/creative and community engagement responses to deliver best-in-class campaigns
• Assist with identifying compelling user testimonies, social content planning, scheduling, publishing, and calendar management across key platforms
• Coordinate creative assets, captions, community responses, approvals, and timelines for social campaigns
• Monitor social channels and help track engagement, sentiment, insights, trends, and community feedback, reporting out and escalating as needed
• Assist with influencer contracts, outreach coordination, content deliverables, and campaign tracking
• Keep day-to-day marketing initiatives running smoothly, proactively managing timelines, task tracking, meeting notes, and follow-up actions
• Confidence taking community calls and managing community inbox
• Help improve social media processes, workflows, and documentation
• Coordinate assets and communication between various stakeholders including customers, internal teams, agencies, and external partners
• Research new and emerging social features and platforms and stay ahead of trends in visual storytelling
• Ensure compliance with FTC guidelines, brand safety standards, and regulatory
• Anticipate the needs of the market by staying on top of industry research and understanding clinical trends, market access, and customer insights
• Drive brand awareness and increase positive brand sentiment through social media and community engagement
• Responsible for acquiring MLR approval for projects
• Opportunity to support special projects and activations

Requirements

• Bachelor's Degree required, preferably in Marketing, Communications or Business
• 1+ years of Social Media or Digital Marketing experience
• Strong project planning and management skills
• Experience managing brands on social media
• Strong Excel, PowerPoint, AI, and presentation skills

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off (PTO)
• And additional employee wellness programs