Own the strategy and execution of direct sales marketing funnels that drive revenue and membership growth
Blend data-driven decision making with a deep understanding of human psychology to create campaigns that attract, engage, and convert audiences
Design and optimize direct sales marketing strategies to hit revenue and performance targets
Collaborate with content creators to develop compelling marketing collateral and sales materials
Plan, execute, and manage multi-channel campaigns (email, social, paid ads) to grow and convert the top of the funnel
Analyze funnel and campaign performance, translating data into actionable insights for continuous improvement
Refine audience segmentation and personalization to boost conversion rates
Partner closely with the Membership Business Unit to align marketing with business goals
Monitor customer feedback and sentiment to inform campaign adjustments

3+ years’ experience in product marketing, campaign management, or a related field
Proven track record of planning and executing successful direct sales marketing campaigns
Strong understanding of funnel marketing, human psychology, and content that converts
Proficiency with marketing analytics tools and data-driven decision making
Excellent communication and project management skills
Demonstrated use of AI tools in marketing or a strong baseline of AI proficiency
Experience with membership or subscription-based products (Nice-to-haves)
Familiarity with paid advertising platforms and advanced segmentation strategies (Nice-to-haves)
Bachelor’s degree in Marketing, Business, or related field

Equal opportunity employer committed to creating a diverse and inclusive workplace

Product Marketing Specialist

Key skills