Planner

Role Overview

• Applies curious questioning and active listening to ensure Lucid has what it needs for effective tactical implementation
• Partners with clients to curate and apply existing relevant insights for tactical planning
• Contributes to the drafting of briefs (co-creating with colleagues and clients), with a focus on how the brief will inform tactical implementation
• Generates and extracts meaningful insights from qualitative and quantitative data and presents to client with clear recommendations for tactical solutions
• Critically assesses the relative value digital and traditional tactics for each specific client asks
• Selects, recommends and applies these tactics in clear proposals and tactical plans
• Translates strategy/tactics to identify appropriate metrics that measure tactical effectiveness and ladder to strategic impact, champions mechanisms to collect these metrics
• Builds long-lasting, meaningful partnerships with clients through curiosity, problem-solving and rapport
• Collaborates with other functions including client services, project management, medical and creative
• Collaborates with GenAI to drive efficiencies and scope of outputs
• Implements multi-/omnichannel programmes in line with strategic/tactical and measurement plans
• Considers digital marketing best practices including design thinking, UX/UI design, SEO, content design, data-led design
• Drives effective use of channels such as meetings and events, email, social media, paid media, website and virtual meetings
• Informs the structure of effective content design (including video, visual, written, meeting and workshop content) with the user and format in mind
• Identifies trends and insights in metrics collected, suggesting programme pivots where required
• Is aware of Lucid methodologies, applying them to drive efficient tactical planning
• Contributes innovative thinking to better address client and Lucid challenges

Requirements

• Able to integrate capabilities across healthcare communications in a bespoke way to create a seamless solution to address a client need
• Communications and/or pharmaceutical industry experience, including experience of healthcare communications, either working within an agency or in-house
• Able to think strategically and problem solve
• Soft influence skills and ability to collaborate with wide range of internal and external stakeholders
• Able to prioritise and multitask, plugging gaps where necessary
• Written and oral communication skills
• Core computer skills – Microsoft Word, Excel and PowerPoint
• Digitally literate, understanding concepts and processes relevant to healthcare communications
• Digital marketing platforms (e.g. Google Analytics, Google Search Console, Google Tag Manager, video analytics e.g. Brightcove, CMS, CRM e.g. Veeva, paid social, email and omnichannel campaign management platforms)
• Working understanding of the regulatory environment of the pharmaceutical industry including the ABPI Code of Practice

Benefits

• Discretionary bonus scheme
• Contributory pension with Lucid contribution up to 5% of basic salary (enrolment after 3 months of employment)
• Cycle to work scheme
• 25 working days holiday, 1 Celebration Day of your choice, 4 Christmas closure days plus 8 Bank Holidays per annum (pro-rata for part-time)
• Flexible holiday buy and sell scheme
• Family friendly policies
• Private family health and dental cover, including Employee Assistance Programme and a comprehensive employee rewards scheme
• 4x basic salary life assurance cover
• Medicash Healthcare Cash Plan (Level 1 company cover)
• Season Ticket Loans
• Regular incentive schemes aligned to individual and team performance