Account Executive – UK&I, Northern Europe

Role Overview

Vasion is a cloud-native SaaS platform that simplifies print management, output automation, and digital workflows for organisations worldwide. With 400+ employees globally and offices in the UK, Germany, and the US, we're on a mission to make digital transformation attainable for everyone. This is a brilliant opportunity to join a fast-growing business at a pivotal stage of its European expansion.

The OpportunityWe're looking for an ambitious, commercially minded Account Executive to drive new business and grow our footprint in the SMB and Commercial segment across UK&I and Northern Europe. This is a hands-on role for someone with a growth mindset who's hungry to build a career in SaaS sales, thrives on owning their own patch, and brings energy and fresh thinking to how we win and develop customers. You'll own quota for new logo acquisition and account expansion, working alongside our BDR, partner, marketing, and customer success teams to build a qualified pipeline and convert it into revenue.

Location: UK-based (flexible/hybrid) with travel across UK&I and Northern Europe Reports to: Sales Director EMEA Contract: Full-time, permanent

Responsibilities

• Develop and execute a territory sales plan to grow Vasion's presence across SMB and Commercial accounts in UK&I and Northern Europe
• Identify and pursue new business opportunities through outbound prospecting, partner-sourced leads, and inbound demand
• Build and maintain strong relationships with decision-makers and influencers across IT, operations, and finance
• Develop a deep understanding of each prospect's goals, pain points, and buying criteria, and position Vasion's platform to align with their objectives
• Achieve and exceed quarterly and annual revenue targets
• Run product demonstrations and value-based conversations that move opportunities through the sales cycle
• Work closely with our partner ecosystem (Resellers, MSPs, and Distributors) to source, progress, and close deals
• Collaborate with Pre-Sales, Customer Success, Product, and Marketing teams to deliver a world-class buying experience
• Maintain accurate, up-to-date forecasts and pipeline reporting in Salesforce
• Manage the procurement process from quote to close, ensuring a smooth handover into onboarding and delivery
• Continuously sharpen your knowledge of Vasion's platform, the competitive landscape, and your target market to position yourself as a trusted advisor

Requirements

We're focused on potential, not pedigree. You don't need a long list of enterprise scalps – you need curiosity, drive, and the appetite to build a successful career in SaaS sales.

• 2+ years' experience in B2B sales, ideally in SaaS, technology, or a related sector
• Comfortable with full-cycle selling: prospecting, discovery, demo coordination, negotiation, and close
• Strong communicator with natural relationship-building skills, confident engaging with stakeholders at all levels
• Commercially aware with a hunger to learn how complex sales work and the resilience to keep going when deals get hard
• Proactive, self-starting mindset with an "extreme ownership" approach to your patch
• Comfortable with Salesforce (or similar CRM) and a data-driven approach to managing pipeline
• Willingness to travel across UK&I and Northern Europe to meet customers and attend industry events (up to 25%)
• Degree educated (Business, Marketing, Sales, or related discipline preferred but not essential)
• Experience selling into SMB or Commercial accounts, or familiarity with print, document management, or workflow automation, is advantageous but not required

Key SkillsConsultative selling, qualification (MEDDPIC or similar), pipeline management, presentation, negotiation, and stakeholder management.

Tech Stack

• Cloud

Benefits

• Competitive base salary plus variable compensation
• Private pension contribution
• Flexible working environment (hybrid/remote)
• Generous holiday allowance plus a vacation bonus
• Paid parental leave
• Training and career advancement opportunities
• A full suite of additional benefits
• Mental Wellness Support