Key skills
GoCommunication
About this role
Role Overview
- Partner with the Head of Get Blue to define campaign strategy and creative direction, translating fundraising and awareness goals into clear, compelling briefs
- Lead the development of integrated, multi-channel campaigns across social, paid, PR, and creator platforms
- Bring a strong storytelling lens to all work, ensuring the human impact of water access remains central to campaign narratives
- Lead marketing strategy for co-branded campaigns with major corporate partners, embedding giving into consumer experiences across retail, e-commerce, media, and digital channels
- Develop and execute go-to-market plans across social, influencer, paid media, and PR
- Identify opportunities to expand reach through partner activations and brand collaborations, and support partnership pitches with creative concepts and campaign frameworks
- Partner closely with internal teams to bring campaigns to market efficiently and effectively
- Collaborate with external agencies and partners to deliver high-quality creative and integrated media strategies
- Ensure alignment with broader marketing efforts to maintain brand consistency and maximize amplification
Requirements
- Bachelor’s degree (or equivalent experience) in marketing, communications, or a related field
- 7+ years of progressive experience in brand, integrated, or partner marketing, with a track record of launching multi-channel campaigns across paid, owned, and earned channels
- Experience developing and managing co-marketing campaigns with major corporate partners, including writing creative briefs and leading external agency relationships
- Strong storytelling, presentation, and written communication skills, with the ability to bring ideas to life for diverse audiences
- Proficiency in English (written and verbal) and familiarity with Microsoft 365 tools (Outlook, Word, PowerPoint, Teams, SharePoint, OneDrive)
Benefits
- This position offers full-time benefits inclusive of medical/dental insurance
- life and disability insurance
- retirement program
- paid time off
- paid holidays and more as well as periodic review for merit and incentive pay based on organizational and personal achievement.