Lead development and execution of the North America marketing strategy for Informatics solutions aligned to global portfolio strategy and regional commercial priorities
Translate global product strategies, positioning, and launch plans into North America-specific market development, segmentation, messaging, and sales enablement plans
Evaluate digital health services and solutions that expand the current informatics product portfolio specific to the North American market
Present business cases for investment in the digital health services and solutions space
Lead launch planning and execution for Informatics and digital health products, features, and upgrades
Develop a clear North America value proposition for Informatics solutions and digital health portfolio
Create high-impact sales tools, messaging, training materials, and customer-facing content
Partner cross-functionally with Sales, Service, Product Management, Marketing, Finance, and Operations to drive commercialization success
Monitor Informatics portfolio performance including adoption, utilization, customer feedback, revenue contribution, and competitive positioning
Collaborate with sales and service leadership to ensure field teams understand how to position Informatics as part of a broader QuidelOrtho value proposition
Support development of customer reference sites, case studies, peer-to-peer programs, webinars, conference messaging, and thought leadership content
Perform other work-related duties as assigned

Bachelor’s degree in Marketing, Business, Life Sciences, Healthcare, Informatics, or related field
Typically requires a minimum of 10 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years experience; or equivalent experience
Experience commercializing products or solutions in a regulated healthcare or diagnostics environment
Strong understanding of healthcare and laboratory customer workflows and market dynamics
Demonstrated ability to develop marketing strategies, positioning, launch plans, segmentation, and sales enablement tools
Strong communication, presentation, and analytical skills
Proven ability to influence cross-functional stakeholders in a matrixed organization
Strong business acumen and ability to balance strategic thinking with hands-on execution
Must be willing to travel up to 20% overnight

Senior Marketing Manager, Customer Informatics

Key skills