Marketing Manager-III

The client is a local-commerce and last-mile delivery technology company that connects consumers with local businesses. The Manager, Integrated Marketing will lead go-to-market strategy and end-to-end omnichannel campaigns for major merchant launches, managing cross-functional stakeholders and external merchant relationships. The role will also develop scalable launch frameworks, prioritize marketing resources, and drive customer adoption and incremental marketplace demand.

Responsibilities:

• Who can lead the go-to-market strategy for major merchant launches (think brands like Gap, Kohl's, or SKIMS), while acting as the primary marketing partner to both internal stakeholders and external brands. It's a highly cross-functional role with a blend of strategy and execution, and the opportunity to build the launch marketing function and playbooks as the business scales
• Lead and/or support in defining and gaining alignment on goals, measurement, audience strategy, and GTM approach for new merchant launches on the DoorDash platform across verticals (including Retail, Grocery, and more)
• Maintain the integrated marketing launch calendar across a portfolio of merchant campaigns
• Draft executive communications and recommendations on campaign strategy, launch readiness, performance, and key learnings
• Drive cross-functional GTM planning and execution across Marketing, Business Development, Merchant, and Product stakeholders
• Develop relationships with external merchant partner teams, maintaining day-to-day communication, facilitating reviews/approvals, sharing results, and serving as the primary marketing point of contact
• Develop launch strategies and supporting materials, including business cases, competitive analyses, historical performance reviews, and campaign recommendations
• Lead Merchant Launch Strategy & Execution Drive the strategic planning for merchant launch campaigns, developing integrated marketing plans that introduce customers to new merchants, categories, and shopping occasions on client
• Lead end-to-end campaign execution—from identifying business objectives and customer opportunities, to defining value propositions, setting goals, briefing creative teams, reviewing assets, launching campaigns, and reporting on results
• Develop scalable go-to-market frameworks and playbooks that can be applied across merchant launches while tailoring approaches for high-priority strategic partners. Identify opportunities to unlock new customer use cases, increase awareness of client’s expanding selection, and drive incremental demand across the marketplace
• Manage a portfolio of concurrent merchant launches with varying levels of complexity, developing prioritization frameworks and recommending the appropriate level of marketing support based on business goals, launch scale, and expected customer impact
• Manage Merchant Relationships & Partnerships Serve as the primary marketing point of contact for external merchant partners, building strong relationships and maintaining day-to-day communication throughout launch planning and execution
• Facilitate campaign reviews, approvals, and stakeholder alignment with merchant marketing teams to ensure successful launch execution
• Develop co-marketing opportunities and joint activation plans that maximize impact for both client and merchant partners. Share campaign results, insights, and recommendations with merchant partners, helping strengthen long-term relationships and identify future growth opportunities
• Drive Cross-Functional Leadership Operate as a "general manager" within the marketing organization, ensuring integrated and cohesive launch plans across channels and teams while balancing merchant, customer, and client business goals
• Partner closely with Strategy & Operations, CRM, Paid Media, Creative, Communications, Analytics, Finance, and Product teams to bring launch campaigns to life. Communicate effectively with senior leadership and cross-functional stakeholders, providing clear updates on progress against goals, surfacing risks early, and recommending mitigation strategies
• Help establish launch marketing processes, planning cadences, and intake frameworks that enable the team to efficiently scale support across an expanding portfolio of merchant launches
• Help prioritize marketing investments and resources across a portfolio of merchant launches to maximize business impact

Requirements:

• Bachelor's degree or higher
• 6+ years of experience in B2C marketing
• Experience developing and executing large-scale integrated marketing campaigns from strategy through execution and measurement
• Experience managing external stakeholders, partners, brands, retailers, or advertisers, with a proven ability to build trusted relationships and influence without direct authority
• Experience managing multiple concurrent initiatives and balancing competing priorities in a fast-paced, highly cross-functional environment
• The ability to think about the business like a GM, drive forward highly cross-functional projects like a product manager, and understand how to speak to our consumer like a seasoned marketer
• Excellent verbal / written communication and presentation skills and are able to organize critical info both to senior leaders, external partners, and cross-functional stakeholders
• Experience leveraging data and consumer insights to make decisions while maintaining a strong bias for action in fast-moving and ambiguous environments
• A creative and entrepreneurial mindset - you enjoy building new processes, solving ambiguous problems, and finding creative solutions with limited resources
• A love for collaborating and working on a team with extensive cross-functional experience partnering with groups across marketing (CRM, paid media, creative, etc), as well as analytics, product, operations, business development, and partner organizations
• MBA
• preferably with a mix of integrated marketing, partnership marketing, category marketing, product marketing, or retail marketing
• Experience working with retailers, consumer brands, marketplaces, partnerships, or merchant-facing organizations