You'll have the freedom to shape how marketing operates, how success is measured and how marketing works alongside Employer Growth, Employer Success, Product and Delivery.
You'll influence executive thinking, help shape commercial strategy and play a key role in helping Tiro achieve its ambitious growth plans.
You'll build and lead a commercially focused marketing function that generates demand, pipeline and brand awareness.
Develop customer-led propositions, messaging and positioning that connect with employers across our priority sectors.
Create full-funnel marketing strategies that move audiences from awareness through to meaningful commercial conversations.
Build segmentation, Ideal Customer Profiles and campaign strategies that improve targeting and conversion.
Partner closely with Employer Growth to ensure marketing contributes directly to pipeline quality and commercial performance.
Use customer insight, market research and campaign performance data to continually improve strategy and decision-making.
Develop our brand profile through content, thought leadership, PR, events and storytelling that builds trust and credibility.
Coach and develop the marketing team, creating clear priorities, accountability and a culture of continuous improvement.

Significant experience leading inhouse B2B marketing within a complex commercial environment.
A strong track record of building customer-led marketing strategies that contribute to commercial growth.
Experience developing value propositions, market positioning, segmentation and Ideal Customer Profiles.
Expertise across demand generation, brand development and full-funnel marketing.
Strong commercial acumen with experience using CRM, insight and performance data to influence decisions.
Experience building, developing or transforming marketing teams and operating models.
Knowledge of industrial science, advanced manufacturing or STEM sectors (desirable).
Experience balancing internal marketing capability with specialist agency support (desirable).
Understanding of employer buying behaviour within regulated or consultative markets (desirable).

This is an opportunity to shape far more than a marketing plan.
You'll help define how our business is positioned in the market, influence commercial strategy, build a high-performing marketing function and play a central role in our next phase of growth.
You'll join a business with ambitious plans, a collaborative leadership team and the freedom to make meaningful change.
If you're motivated by creating impact rather than simply delivering activity, we'd love to hear from you.

Head of Marketing

Key skills