Social Media & Audience Engagement Manager

Role Overview

• Lead the planning, production and publishing of weekly social-first content across MadeForMums' channels, including short-form vertical video and static formats.
• Film, edit and produce platform-appropriate, on-brand content, taking ideas through to published output.
• Appear on camera where needed — to present, support filming or contribute to branded and editorial content.
• Use platform trends, audience insight and performance signals to shape timely, relevant content and to refine format mix and publishing priorities.
• Support channel planning, scheduling and publishing workflows to keep output consistent and efficient.
• Use call-outs, prompts and reactive opportunities to increase interaction, surface feedback and support repeat engagement.
• Use comments, questions and audience feedback to inform content planning and support recruitment for initiatives such as the MadeForMums Awards and related testing programmes.
• Maintain a warm, inclusive and trusted tone of voice across social channels and contributor communications, supporting moderation and timely responses where needed.
• Source and coordinate parent contributors for social content, video, product testing, campaigns and selected editorial opportunities.
• Increase the use of authentic parent voices, particularly in video-led formats and recurring contributor partnerships.
• Provide clear briefs on filming, framing and delivery, reviewing and editing submitted footage to shape strong, on-brand content.
• Maintain accurate content trackers, contributor records and engagement reporting using tools such as Monday.com and shared planning documents.
• Track key metrics including content output, engagement, contributor activation, response rates and representation, sharing regular insights with internal teams.
• Support efficient batched workflows — planning shoots, gathering assets and maintaining a clear forward content pipeline.
• Ensure all activity is managed in line with GDPR and internal data-handling processes.

Requirements

• Experience creating social-first content, including filming and editing short-form video, with confidence using Adobe Premiere Pro and Canva to produce polished, platform-appropriate content across formats.
• Confidence appearing on camera and delivering video content in a clear, warm and audience-appropriate way.
• A strong understanding of what makes effective short-form video across Instagram, TikTok and similar platforms, and what drives engagement.
• Experience planning and delivering recurring social output across a mix of formats — video, static and contributor-led content.
• Experience sourcing, coordinating and briefing contributors, creators or UGC talent, helping non-professionals capture usable content.
• Excellent written communication, with a warm, clear and audience-aware tone of voice.
• Strong organisational skills and the ability to manage multiple content streams, contributors and deadlines at once.
• A collaborative approach, with confidence working across editorial, social, video, commercial and marketing teams.
• Experience using planning and tracking tools such as Monday.com, Airtable or similar.
• A clear understanding of the value of representation and inclusive audience-building.

Desirable

• Experience managing social communities, online audiences or contributor networks.
• Experience working in parenting, lifestyle, media or creator-led brands.
• Experience supporting awards, testing panels, community research or contributor-led projects.
• Experience with social scheduling, reporting and moderation tools.
• Experience filming studio content, vox pops or discussion-led social formats.
• Good editorial instincts and a strong sense of what makes content useful, shareable and engaging for parents.

Benefits

• A relaxed working environment with regular socials including a summer festival
• Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces