Owning SEO, GEO, and AEO strategy across owned channels
Partnering on content creation; lead distribution, optimization, and performance
Managing organic social as a discovery and trust channel
Driving CRO across landing pages, signup flows, and onboarding entry points
Partnering with Product and Design to run tests and ship improvements
Identifying and closing key conversion gaps
Supporting paid strategy alongside a specialized agency
Setting direction and ensuring full-funnel message consistency
Aligning acquisition efforts to Host audience needs and experience
Optimizing the signup-to-activation handoff
Partnering on onboarding flows to drive key host actions and milestones
Tracking cohorts and identifying drop-off points during the credit period
Building and prioritizing the growth experiment backlog
Developing hypotheses, running tests, and analyzing results
Turning insights into actionable channel and growth strategies
Owning funnel metrics from first touch through activation
Pulling and analyzing your own data; building reporting views
Connecting channel performance to downstream outcomes
Collaborating closely with Product, Sales, and Revenue Management
Contributing to product launches, onboarding, and GTM execution
Using funnel insights to influence roadmap decisions

5+ years of experience in growth marketing, performance marketing, or demand generation, ideally in B2C or B2B SaaS environment
A track record of improving search rankings and organic performance—not just producing content briefs
Experience working cross-functionally to ensure consistent messaging across the entire customer journey
Experience using Google Analytics 4 (GA4) to pull your own data and executing upon insights
Experience designing and running experiments end to end, from hypothesis to decision
Proven ability to connect channel performance to business outcomes such as signups, activation, and retention—not just top-of-funnel metrics
Experience in the short-term rental, proptech, or hospitality space is a nice to have
Familiarity with SQL or similar data querying tools is a nice to have
Experience with HubSpot, additional CRMs and/or Webflow is a nice to have.

Senior Growth Marketing Lead

Key skills