Executing hands-on across PPC and paid social — building, editing and optimising campaigns directly in Google Ads, Google Ads Editor, Meta and Smartly, under the direction of the PPC and Paid Social Leads
Supporting both leads day-to-day: turning strategy into live activity, owning the operational workload, and collaborating with them to on strategy
Keeping accounts healthy — proactively monitoring performance and platform diagnostics, spotting issues early, and investigating root causes rather than surface symptoms
Bringing analytical rigour to performance: understanding what's driving change, articulating it clearly, and proposing optimisation actions tied to expected outcomes
Contributing to a high-velocity testing culture across creative, bidding, structure and landing experiences — moving ideas from concept to live at pace
Using Smartly to support scaled, template-led paid social production — and getting fluent fast if you haven't used it before
Constantly asking how AI and tooling can make the work easier, faster and sharper — automating the repetitive and pulling insight out of the data more efficiently
Supporting value-based bidding, signal quality and LTV-led optimisation as we move beyond first-order CPA
Collaborating across brand, creative, CRO, SEO and data as part of a single growth system

Around 4–5 years' experience in performance marketing, with genuine hands-on skill across both PPC and paid social
The ability to work directly in-platform — Google Ads, Google Ads Editor and Meta — and make confident, well-reasoned changes
A strong analytical foundation: comfortable with performance data, able to explain what's happening and why, and to link actions to results
An AI-first instinct — you naturally reach for tools and automation to do better work, extract insight faster, and remove friction from the day
A real appetite to learn — you want to be coached by experts, you ask good questions, and you get better quickly
High execution energy and ownership — you make things happen and don't wait for the perfect brief
Comfort operating in a regulated or compliance-aware environment, where creativity and execution have to work within guardrails
Curiosity about the wider growth picture, and genuine excitement about a role that can expand well beyond its starting remit

Share options.
25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
Health insurance with Vitality.
Electric car salary sacrifice scheme with Octopus.
Enhanced maternity and parental leave.
Nursery benefit provided by YellowNest.
Employee assistance programme (access to therapy, financial planning and discounts).
Generous pension (includes both employee and employer contributions).
Flexible working options, including a dog-friendly office in Farringdon.
Personal training and development budget via Learnerbly.
Wellhub membership, giving you access to over 2,000 locations in the UK.
Cycle to work scheme.
Season ticket loan.
Discount on Numan products for your friends and family.
Paid volunteering days.
An additional 2 weeks off once you reach your 5th anniversary with Numan.

Performance Marketing Manager

Key skills