Manager, Marketing Automation

BECU is a financial institution committed to serving its members and communities. As a Marketing Manager, Automation, you will deliver personalized, data-driven experiences and manage automated marketing campaigns that engage members effectively.

Responsibilities:

• Campaign Execution & Delivery: You’ll support and execute multi-channel marketing campaigns across email, digital, print, and social—ensuring accuracy, timeliness, and alignment with business goals
• Automation & Journey Building: You’ll design and manage automated marketing journeys, including decision splits, workflows, and triggered communications that create seamless member experiences
• Marketing Technology Management: You’ll work within platforms like Salesforce Marketing Cloud and other automation tools to build, deploy, and optimize campaigns and templates
• Testing & Quality Assurance: You’ll lead QA efforts on campaigns and journeys, ensuring every communication is error-free, functional, and ready for delivery
• Process Optimization: You’ll build and refine marketing processes to improve efficiency, consistency, and scalability across campaigns
• Project Coordination: You’ll help develop marketing plans, draft project briefs, manage timelines, and coordinate with stakeholders to keep initiatives on track
• Data & Performance Insights: You’ll analyze campaign performance using established metrics, providing insights that improve future automation and targeting strategies
• Stakeholder Collaboration: You’ll partner with marketing teams, data engineers, and cross-functional stakeholders to translate business needs into automated solutions
• Vendor & Partner Management: You’ll communicate with internal teams and external partners to ensure alignment and successful campaign execution
• Budget & Logistics Support: You’ll assist with tracking budgets, managing project logistics, and ensuring deliverables are completed on time and within scope

Requirements:

• Minimum 2 years of experience in marketing technology initiatives with a demonstrated focus on email and journey delivery required
• Proficiency in Salesforce Marketing Cloud, Stensul, Hubspot, or equivalent tools/software required
• Strong ability to translate technical jargon into business needs
• Excellent verbal and written skills to effectively communicate
• Exceptional planning, project management and data analytics skills
• Ability to think strategically and creatively while being willing and able to execute tactics
• Full-time hours required, with additional hours as necessary