Own the top-of-funnel motion for ChartSwap Insights — driving qualified signups through SEO, content, paid media, partnerships, and product-led referral mechanics.
Design and execute lifecycle programs that get new users to first value as quickly as possible.
Drive sustained product usage through lifecycle email, in-app messaging, feature announcements, and engagement campaigns.
Translate product usage signals into expansion revenue.
Own the full lifecycle map — acquisition through retention and expansion.
Instrument and report on the full PLG funnel — visit, signup, activation, adoption, conversion, expansion.
Partner closely with Product on roadmap inputs informed by funnel data.

5–8+ years of B2B marketing experience, with meaningful time spent in product-led growth, lifecycle marketing, or growth marketing roles.
Demonstrated ownership of a self-serve funnel.
Fluency with marketing automation and lifecycle tooling (HubSpot, Marketo, Customer.io, Iterable, Braze, or equivalent) and product analytics tools (Pendo, Amplitude, Mixpanel, Heap, or equivalent).
Strong analytical chops — comfortable defining funnel metrics, designing experiments, interpreting results, and translating findings into action.
Experience working closely with Product teams.
Track record of building a PQL motion or a Sales/CS handoff process tied to product usage signals.
Strong cross-functional collaborator.
Self-starter who thrives in an environment where they're building the playbook.
Bachelor's degree in Marketing, Business, or related field, or equivalent experience.

Senior Marketing Manager, Product-Led Growth, Legal & Insurance

Key skills