Define and execute the commercial strategy for the Americas region
Drive revenue growth across booth sales, sponsorships and communication tools
Identify and secure new exhibitors and strategic partners across the beauty ecosystem
Develop relationships with major beauty groups, laboratories, packaging manufacturers and suppliers
Manage a portfolio of key accounts and negotiate high‑value participation packages
Lead prospecting activities and develop new business opportunities across North and Latin America
Represent MakeUp in at key industry events and within the global beauty innovation ecosystem
Ensure rigorous management of the sales pipeline and forecasting processes
Maintain and manage a structured CRM database including prospects, exhibitors and industry contacts
Track sales performance, conversion rates and revenue progression
Oversee the full exhibitor lifecycle: prospecting, negotiation, onboarding, onsite rebooking and post‑event follow‑up
Collaborate with marketing, operations, finance and event teams to ensure the successful commercial delivery of each show

8+ years of experience in international B2B sales or business development.
Background in trade shows, beauty, packaging, ingredients or related industries preferred.
Proven track record in revenue generation and strategic account management.
Strategic sales leadership
High-level commercial negotiation
International business development
CRM and data-driven sales management
Strong networking and relationship-building abilities
Fluent English required.
Spanish and French is a strong plus.

Business Development Representative

Key skills