Identify the legacy videos worth repackaging using YouTube Analytics, search-demand signals, and competitive thumbnail research.
Study the patterns behind our highest-performing evergreen thumbnails and strong competitor thumbnails to inform redesign.
Design re-optimized thumbnails that meet brand standards: high-contrast, scroll-stopping, clear at small scale, and emotionally compelling.
Use AI image-generation tools alongside traditional design software to develop concepts.
Present each redesign with a rationale and track before/after CTR on every thumbnail.

2–5 years in graphic design or art direction, ideally focused on social media or video-platform packaging.
Strong hands-on design execution in Photoshop or equivalent—this role produces finished thumbnails, not just direction.
Must have hands-on experience with AI image-generation tools in a real production workflow (e.g., Nano Banana Pro, Midjourney, or similar).
A track record of making and defending data-driven design decisions.
Experience with YouTube Analytics or comparable video-performance tools.
Familiarity with A/B testing methodology (YouTube Test & Compare a plus).

Comprehensive medical, dental, and vision insurance, with 80% of premiums covered by the company.
80 hours of paid vacation to start, growing with tenure.
40 hours of personal days each year, plus 7 paid holidays.
Paid gym membership and a 50% discount on all Dr. Berg products.
Fully remote work with a real emphasis on work–life balance.

Thumbnail Optimization Designer

Key skills