Manager, Donor Value & Growth

Role Overview

• Develop and execute a roadmap from acquisition to 24 months focused on onboarding, retention risk points, and engagement of long-term donors
• Assess donor retention opportunities across priority segments and journeys, including review of onboarding, engagement touchpoints, vendor performance, and attrition trends, to inform future retention strategies.
• Explore cross‑sell and upsell opportunities across the donor base, including initial analysis of donor behavior, data requirements, and feasibility to inform revenue growth and donor migration strategy.
• Balance short-term performance gains with long-term donor growth strategies
• Partner with the foundations’ data and analytics teams to enhance reporting capabilities and performance tracking
• Identify opportunities to improve use of CRM systems, donor data, and technology platforms
• Leverage insights to inform decision-making, optimize journeys, and improve key metrics (retention, revenue, engagement)
• Strengthening understanding of donor behaviors through analysis and research
• Develop actionable segmentation strategies to improve targeting, personalization, and engagement across channels
• Translate insights into practical recommendations on messaging, timing, and channel mix
• Design and implement a structured mid-level giving strategy to grow donor value
• Define qualification criteria and engagement approaches for high-potential donors
• Build pathways that transition donors from mass engagement to major giving
• Partner with Philanthropy and Donor Experience teams to support migration to major and transformational giving; manage budgets.
• Establish clear processes for donor qualification, handoffs, and lifecycle management
• Lead cross-functional collaboration across Marketing, Digital, Data & Insights, and Philanthropy teams
• Provide strategic guidance and subject matter expertise across donor experience initiatives
• Influence priorities, investments, and alignment across teams without direct authority
• Establish best practices for donor lifecycle management, segmentation, and engagement
• Manage and control budgets for creative development & execution
• Work closely with external partners be it for email deployment or digital media buys

Requirements

• Minimum of 7+ years of progressive experience in fundraising, direct marketing, donor experience, or customer lifecycle management
• You have a proven track record of developing a strategic road map.
• Proven experience developing and executing strategies to improve donor/customer retention and value
• Experience working with CRM systems, donor databases, and performance analytics
• Demonstrated success in segmentation, campaign optimization, and data-driven decision making
• Have some experience working with AI and applying it to your strategic and data driven decisions.
• Experience collaborating across multiple teams and influencing stakeholders at various levels
• Experience in healthcare, nonprofit, or mission-driven organizations is an asset
• Ability to translate insights into actionable, long-term growth strategies
• Strong ability to interpret data and apply insights to improve outcomes
• Skilled at building relationships and driving alignment across cross-functional teams
• Excellent written and verbal communication skills, including presenting insights and recommendations
• Ability to manage multiple priorities in a fast-paced environment
• Have a track record of being hands on execution with flawless attention to detail.
• Comfortable identifying gaps and developing creative, practical solutions
• A “can-do” – roll-up the sleeves attitude.
• Are team oriented – this position must rely on working closely with team members and with external partners and vendors.