Act as the primary technical authority for the HubSpot platform, ensuring its governance, continuous improvement, and alignment with business needs.
Design, develop and optimize workflows, pipelines, forms, automations and other platform features, ensuring scalability, efficiency and standardized processes.
Provide technical leadership for CRM implementation, integration and enhancement projects, connecting HubSpot with other platforms and corporate solutions.
Partner with Customer Experience, Technology, Data, Automation, Marketing, Sales and Post-Sales teams to translate business requirements into technical solutions that create value for the organization.
Promote CRM data governance and quality, ensuring information consistency, reliability of metrics and support for decision-making.
Develop dashboards, reports and KPIs that increase the platform’s strategic use and support different areas of the company.
Identify continuous improvement opportunities by proposing new features, automations and optimizations that expand CRM potential and improve operational efficiency.
Serve as an internal HubSpot expert by delivering training, supporting users and promoting best practices to strengthen adoption and strategic use.
Evaluate and implement new AI and automation applications integrated with the CRM to drive productivity gains, improve user experience and generate business insights.

Strong experience with HubSpot, including platform setup, data governance, building workflows and pipelines, automations and integrations.
Experience in CRM implementation, migration or restructuring projects.
Experience with system integrations, APIs or automation platforms.
Knowledge of process modeling, workflow automation and platform utilization optimization.
Experience building dashboards, KPIs and analyses focused on monitoring results and supporting decision-making.
Analytical mindset with the ability to translate business needs into scalable technical solutions.
Excellent communication skills, consultative approach and the ability to translate technical concepts for different audiences, fostering alignment between business and technology teams.
Experience delivering training and supporting adoption of new tools and processes.
Advanced English.

CRM Specialist, HubSpot

Key skills