Define Customer Journeys with GTM marketing teams
Define end-to-end customer journeys across lifecycle stages (e.g., awareness, consideration, evaluation, decision, advocacy), including triggers, decision points, and progression logic.
Develop detailed, execution-ready journey blueprints covering: Stage objectives and outcomes, Signals and trigger logic, Channel sequencing and touchpoints, Content and engagement requirements
Build and maintain a standardized journey framework and pattern library to enable repeatable deployment across markets and segments.
Translate customer and business signals into if/then logic that drives journey activation, movement, and personalization.
Convert marketing and sales strategies into operational journey logic that can be implemented in marketing automation and CRM systems.
Define and enforce standards for journey design, data requirements, and QA to ensure consistency and scalability.
Drive adoption of standardized journeys and reduce one-off designs.
Partner with marketing, sales, data, and activation teams to align journeys with targeting, content, and execution requirements.

Bachelor’s degree in Marketing, Business, Data/Analytics, Engineering, or a related field
8–12+ years of experience in one or more of the following areas: Customer journey design / lifecycle marketing, Marketing operations or revenue operations, Demand generation, ABM, or digital marketing, Go-to-market strategy execution
Designing multi-touch, cross-channel customer journeys
Working with persona-based and account-based engagement models
Translating strategy into structured logic (decision trees, workflows, rules-based automation)
Familiarity with marketing automation and CRM platforms (e.g., Eloqua or similar)
Strong stakeholder management and facilitation skills, with experience working across marketing, sales, and data teams.

Marketing Journey Architect

Key skills