Build and execute field marketing plans that align with revenue, capacity, and seasonality across digital and traditional channels.
Own the field marketing budget; allocate spend across campaigns and markets to maximize ROI.
Lead and mentor brand marketing managers and marketing specialist team; uphold clear goals, SLAs, and quality standards.
Plan and launch multi-channel campaigns (email, SMS, ringless voicemail where compliant, direct mail, print, lead aggregators, OOH, TV, Radio, CTV, etc.); manage the seasonal offer and content calendars.
Oversee journeys and automations that convert leads to booked jobs and repeat business using CRM/lifecycle platforms (e.g., ServiceTitan Marketing Pro, Hatch).
Own weekly executive reporting; monitor data hygiene & attribution, translate KPIs (CPL/CPA, speed-to-lead, booking rate, revenue/LTV, membership) into actions. Analyze key performance metrics for campaigns and market trends.
Ensure consistent brand voice and compliant messaging across all touchpoints.
Partner with the Director of Digital on attribution, UTMs/GTM, DNIs/call tracking, LSA/PPC feedback loops, SEO/GSC inputs, CRM integrations, and CRO rollouts to support local brands. Partner with other departments, such as sales and operations, to ensure marketing efforts support business objectives.
Coordinate creative, print, web, and lifecycle vendors; manage SLAs and outcomes.

7+ years in field marketing, lifecycle/CRM, or marketing operations (multi-location/home services preferred).
Previous experience in a leadership or senior marketing role. Proven success leading campaigns and teams to measurable growth outcomes.
Fluency with analytics and reporting (GA4/GTM/Google Search Console, Looker Studio, strong Google Sheets/Excel); comfort turning data into decisions.
Excellent communication, interpersonal, and cross-functional leadership skills.
Required: Proven ownership of CRM lifecycle campaigns, new customer acquisition campaigns, and overall successful campaign creation & execution. ServiceTitan (or equivalent) required, Hatch (or equivalent) required, Marketing Pro (or equivalent) required.
Bachelor’s in Marketing/Business or equivalent experience.

Director of Field Marketing

Key skills