Key skills
AnalyticsCRMAgileCollaboration
About this role
Role Overview
- The CRM Marketing Lead plans, recommends, implements, and optimizes marketing communications to members based on detailed quantitative analyses of consumer databases and external data sources
- Define pod-level strategy for engagement campaigns, aligned with enterprise goals and member needs
- Lead end-to-end execution of multi-channel marketing initiatives (email, mail, SMS, app, web, call center, IVR), ensuring timely delivery and measurable impact
- Own the learning agenda—developing hypotheses, running experiments, and applying insights to optimize campaign performance
- Facilitate agile ceremonies (e.g., sprint planning, stand-ups, retrospectives) to keep pods focused, aligned, and delivering against goals
- Remove blockers and escalate dependencies to enable smooth cross-functional collaboration and timely decision-making
- Collaborate with product, analytics, and channel teams to embed NBA (Next Best Action) logic and personalization into member journeys
- Support reporting and performance tracking, surfacing insights and recommendations to inform future strategy and roadmap evolution.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field or equivalent years of relevant experience
- 5+ years of experience in lifecycle or customer engagement marketing
- 2+ years of experience leading agile teams or cross-functional pods
- Strong understanding of omni-channel marketing and journey orchestration
- Experience with marketing automation platforms and CRM tools
- Excellent facilitation, prioritization, and problem-solving skills.
- Experience in healthcare, insurance, or other regulated industries (preferred)
- Familiarity with NBA engines, customer data platforms (CDPs), and real-time decisioning technologies (e.g., Adobe Experience Platform, Pega) (preferred)
Benefits
- medical, dental and vision benefits
- 401(k) retirement savings plan
- time off (including paid time off, company and personal holidays, paid parental and caregiver leave)
- short-term and long-term disability
- life insurance and many other opportunities.