Own revenue growth for Varsity Performing Arts (VPA) hard goods across wholesale/dealer business development, Amazon marketplace performance, and direct-to-consumer ecommerce.
Lead product strategy and new product development while partnering cross-functionally to improve pricing, policies, and the customer experience.
Own the dealer/wholesale commercial plan to achieve revenue targets, including account strategy, pipeline development, and territory planning.
Build and maintain relationships with existing and prospective dealers; serve as the primary point of contact for product education, growth opportunities, and issue escalation.
Lead regular dealer business reviews to support forecasting, identify opportunities, and improve in-season execution.
Drive incremental dealer sales through premium trade-ups, increased category penetration, and new product adoption; recruit and onboard new dealers as needed.
Manage the Varsity Performing Arts ecommerce presence across all brands, including assortment expansion, pricing execution, demand forecasting, replenishment, and performance optimization.
Build and maintain the hard goods product roadmap; partner with Sourcing and internal/external suppliers to introduce and improve products (targeting ~3-5 new introductions/innovations per year).

Bachelor’s degree in business, marketing, education, or related field (preferred).
5 years’ minimum managing commercial product strategy or transferable knowledge
Demonstrated success managing multiple commercial channels
Strong commercial judgment and comfort owning revenue performance across multiple channels (wholesale, Amazon, and DTC).
Ability to translate high-level goals into actionable plans, forecasts, and priorities.
Experience developing product strategies/roadmaps and partnering with sourcing/suppliers to deliver new products.
Strong pricing and margin awareness; experience shaping policies/terms that balance growth and customer experience.
Excellent communication and relationship-building skills with dealers/retail partners and internal stakeholders.
Highly organized; able to manage multiple initiatives concurrently and execute with minimal oversight.
Proficiency with Microsoft Office; CRM experience (e.g., Salesforce) preferred.
Customer-first mindset and professionalism when working with large, sophisticated partners.
Ability to travel regularly and work evenings/weekends as needed.

Manager, VPA Product and Commercial Strategy

Key skills