About this role
Role Overview
- You own the digital expression of the Action brand.
- You turn our brand book into concrete, usable digital guidelines, typography on screen, colour in interfaces, imagery, iconography, motion, and tone-of-voice in microcopy, and keep them alive as a version-controlled, living document.
- You simplify the current brand UI kit into a modular system with clear brand tokens and flexible components, so teams have room to innovate without losing the brand.
- Together with UX Designers you maintain the design system; you specifically own the brand expression layer.
- You shape how Action's brand shows up across our brand propositions
- Ecommerce, Loyalty, Promo and Employer Branding
- and across the customer journeys that connect them.
- You make sure journey, messaging and design move as one: cohesive and consistent in alignment with brand, UX and our agency partners.
- You advise UX Designers, Service Designers and Business Product Owners on applying brand principles in their initiatives, and you design and review brand-driven expressions such as landing pages, campaign assets, app onboarding and key brand moments in the customer journey.
- You are the design counterpart to the brand team, present at brand-related decision-making, and you make sure brand and product don't work past each other.
- You brief, review and direct our external agencies on digital brand expressions, and ensure their output integrates seamlessly with our internal systems.
- You work cross-stream rather than embedded in one delivery team
- connected to all value streams, dedicated to none.
- A meaningful part of your time goes into enabling other designers: making the system easy to use, the guidelines easy to apply, and the brand easy to live up to.
- You are an active member of Action's wider design guild, a peer and sparring partner across departments, not a brand police function.
Requirements
- A background in UX design or digital product design, with a pronounced visual and typographic sensibility
- At least 6 years of relevant work experience
- Demonstrable experience building or maintaining a design system, in particular its brand expression or theming layer
- Experience translating brand books into workable digital guidelines and components
- Able to operate effectively with both brand strategists and UX Designers and developers, fluent in the language of both worlds
- Experience connecting customer journey, messaging and design into one cohesive brand expression across propositions such as Ecommerce, Loyalty, Promo or Employer Branding
- A collaborative mindset, comfortable enabling peers across a design guild rather than gatekeeping
- Affinity with retail and the specific character of an omnichannel brand, ideally with experience working with external agencies
Benefits
- A market-based salary based on a 38-hour work week
- An annual bonus based on company and personal performance
- 24 days of holiday and the option to buy 5 extra days (based on 38 hours per week)
- A temporary contract with the intention of offering you a permanent contract in the long term
- Flexible working hours and the possibility of working up to 40% from home, of course in coordination with your team and manager
- 15% staff discount on your purchases at Action
- A good pension scheme and travel expenses allowance (Zwaagdijk-Oost is traffic jam-free and only 30 minutes by car from Amsterdam)