Key skills
LeadershipCommunicationCollaborationSales
About this role
Role Overview
- Define HP’s commercial security performance marketing plans and drive execution and tracking.
- Help translate technical capabilities into business value, and competitive differentiation for ITDMs.
- Embed security across HP’s commercial portfolio and ecosystem so it becomes a clear, consistent reason to choose HP.
- Build security-led demand programs, including LinkedIn-first initiatives, RTBs, conversion assets tailored to decision-stage buyers.
- Drive collaboration across product marketing, GTM, comms, alliances, agencies, regional markets, sales/channel, and security teams to translate launches, feature releases, announcements into market-facing value stories & activation-ready assets/toolkits.
- Build a repeatable security content system that maps proof points, use cases, competitive positioning, and enablement assets across buyer journey stages.
- Manage budget, alliance dollars, costs, and project timelines.
Requirements
- 8–12+ years in B2B marketing (security, enterprise IT, or infrastructure)
- Strong ability to translate technical capabilities into clear business value.
- Experience in security positioning or enterprise risk narratives
- Proven track record developing mid–lower funnel demand content working with creative agencies.
- Strong program management, cross-functional leadership skills
- Exceptional executive communication and storytelling
- Ability to analyze data and convert insights into marketing decisions and measurable impact.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including;
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave