Head of Performance Creative Strategy – US

Role Overview

• Own and evolve the creative strategy for all client portfolios
• Set creative standards across formats and platforms
• Improve team performance through mentorship and training
• Enhance production processes with systematic standards and workflows
• Align creative strategy with talent management for effective ad campaigns
• Drive early wins during new client onboarding
• Serve as the senior creative voice for client engagements

Requirements

• 7+ years in performance creative, predominantly at an agency
• Ability to manage diverse client portfolios simultaneously
• Proven experience driving measurable revenue impact
• Deep understanding of direct response creative principles
• Strong opinions on ad performance across platforms like Meta and TikTok
• Expertise in developing junior strategists and enhancing team performance
• Track record of maintaining quality under pressure