Product Marketing Manager – Developer Ecosystem

Role Overview

• Own core messaging and positioning for FineReader Product Line, tailored to technical buyers, architects, and developers.
• Translate technical capabilities into compelling value narratives without oversimplification.
• Define differentiation versus competing Document Parsers / SDKs and open-source alternatives.
• Maintain up-to-date battlecards and competitive briefs relevant to developer decision-making in unison with Competitive Intelligence.
• Develop and execute a strategy to increase awareness and credibility within developer communities.
• Partner with Engineering to identify priority channels (GitHub, Stack Overflow, technical blogs, conferences, etc.).
• Define a presence strategy for technical events and developer-focused conferences.
• Ensure FineReader is visible in relevant ecosystem conversations (AI SDKs, OCR, IDP, Document Parsers, document processing pipelines).
• Drive creation of developer-oriented content including technical blogs, solution briefs, use-case deep dives, benchmarks, and architecture guidance.
• Collaborate with Engineering and Product Management to ensure documentation aligns with market positioning and is easy to navigate.
• Ensure messaging consistency across documentation portals, landing pages, and code repositories.
• Partner with Growth Marketing to design campaigns targeting developers and technical decision-makers.
• Define ICP segmentation for Parser and SDK buyers (ISVs, enterprise development teams, system integrators).
• Support pricing and packaging clarity for consumption models.
• Align messaging with broader ABBYY Document AI and Process AI narratives without diluting technical precision.
• Gather structured feedback from developers, partners, and technical customers.
• Monitor competitor releases and roadmap evolution.
• Feed ecosystem insights back into Product to influence roadmap priorities.

Requirements

• 5–8 years of experience in Product Marketing, Developer Marketing, or Technical Marketing within B2B SaaS or Enterprise AI.
• Strong technical literacy (APIs, SDKs, cloud environments, developer workflows).
• Ability to communicate effectively with both engineers and commercial stakeholders.
• Experience with marketing APIs, SDKs, or developer platforms is highly preferred.
• Demonstrated ability to operate in fast-moving, technical environments.
• Clear writing skills and structured thinking.

Tech Stack

• Cloud

Benefits

• Work from home, or hybrid
• Private health insurance
• Private pension ( up to 5% EE and 4% ER )
• Volunteering Time Off (2 days/ year)