About this role
Role Overview
- Your focus will be on creating high-impact social media content (static and video) that strengthens our brand and helps couples discover Soy & Mochi.
- You will work directly with the founder to: Brainstorm, script, and create content pieces that fit our brand vibe.
- We will jointly define the strategy that works for you and that feels most natural: video vs. static posts, with vs. without your face/ you in front of the camera.
- Research competitors and viral trend formats.
- Define your main target group, content positioning/ strategy and format.
- Create the content piece.
- Edit and post short-form content optimized for reach & engagement.
- Analyze content performance and help adjust our strategy.
- Explore creative ways to grow our presence across TikTok and Reels.
Requirements
- Have experience creating content for TikTok or Reels (personal or professional)
- Understand current trends, sounds, formats, and TikTok culture
- Feel comfortable researching hashtags, angles, and storytelling styles
- Enjoy creating quick, scrappy content rather than aiming for perfection
- Love working independently without strict guidance
- Are available for at least 3 months full-time or 4-6 months part-time (20h/week minimum)
- Ideally you are located in the US
Benefits
- A lot of creative freedom — try ideas, experiment, and build a portfolio
- Learn how a real early-stage startup works
- Fully flexible working hours & completely remote
- Your content will be seen by thousands of couples