Senior Social Media Specialist
Dubai, Dubai, United Arab Emirates
Full Time
9 hours ago
Key skills
CommunicationSales
About this role
We are looking for a Senior Social Media Specialist who does more than just post content. This role is about creating ideas, telling stories, and making content that truly connects with people. You should understand how social media helps build trust, grow a brand, attract clients, and increase sales, especially in the beauty salon industry.
The right person has strong experience and master-level knowledge of beauty salons, including services, customer behavior, branding, and industry trends. You should be able to turn this expertise into clear, engaging, and effective social media content.
Key Responsibilities
- Plan and lead social media content and strategies for beauty salon brands
- Create fresh content ideas for reels, stories, and campaigns
- Write clear, engaging captions and short scripts that match the brand voice
- Work closely with remote creative teams, including video editors and designers
- Manage and grow social media accounts on Instagram, LinkedIn, and other platforms
- Support marketing and promotional campaigns with strong content
- Ensures social media content builds trust, attracts leads, and drives sales
- Review performance and audience feedback to improve content over time
- Clearly explain and support your creative ideas with the team
Required Qualifications
·
Experience in a senior social media, content, or digital marketing role
·
Master-level education, certification, or strong professional experience
in the beauty salon industry
·
Strong writing skills and the ability to tell engaging stories
·
Good knowledge of Instagram, LinkedIn, and current social media
practices
·
Experience working with creative teams (video, design, editing)
·
Ability to think strategically and focus on business results
·
Confident communicator who can take ownership of ideas
·
Real, authentic personal social media presence
Preferred Qualifications
·
Experience working with established brands or businesses
·
Interest or experience in video content and script-writing
·
Ability to understand trends without being driven by them
·
Experience in creative, collaborative, team-based environments
·
Portfolio of past work or campaigns (nice to have, not required)
Requirements
·
Proven experience in social media management, content creation
·
Master-level education, certification, or strong professional experience
in the beauty salon industry
·
Excellent writing skills with the ability to tell clear and engaging
stories
·
Strong understanding of Instagram, LinkedIn, and current social media
practices
·
Experience working with creative teams such as video editors, designers,
or content creators
·
Ability to plan content strategically and connect it to business goals
·
Confident communication skills and ability to clearly explain creative
ideas
·
Independent, proactive, and comfortable taking ownership of work
·
Authentic and professional personal social media presence
Benefits
·
Competitive salary based on experience and skills
·
Performance-based bonuses or incentives
·
Creative freedom and ownership of ideas
·
Opportunity to work on high-impact beauty salon brands
·
Professional growth and learning opportunities
·
Personal brand growth and increased industry visibility
·
Flexible work setup: on-site or remote, depending on fit
·
Supportive, creative, and collaborative work environment
·
Opportunity to influence real business results, not just engagement