Brand & Social Strategist

Role Overview

• Help implement brand strategy across organic social channels ensuring consistency of voice, tone, and visual identity.
• Build seasonal brand narratives that translate the RTW collection into compelling stories for different audiences and platforms.
• Partner with the Global Marketing Manager to evolve brand positioning identifying audience, and cultural moments.
• Work with Digital and Paid social teams to implement clear brand guidelines and frameworks.
• Lead social strategy across organic platforms
• from channel priorities and content pillars to platform-specific formats and audience development.
• Work hand-in-hand with our Social Media Manager to translate strategy into an executable content plan, acting as a senior thought partner and collaborator.
• Identify growth opportunities across platforms including new content formats, creator partnerships, emerging channels.
• Bring an analytical lens to social performance: track key metrics, surface insights, and feed them back into strategy on a regular cadence.
• Sit at the intersection of brand, paid social, and digital
• attending joint planning sessions and ensuring product pushes are aligned with brand and editorial stories.
• Accountable for team alignment on brand priorities so paid and organic work in sync.
• Collaborate and brief creative on social first content and marketing needs.
• Lead strategy for the RTW collection launch
• from pre-launch awareness build to post-launch community Engagement.
• Develop a launch playbook that spans organic social, and digital roll.
• Work with Global marketing Manager and the wider team to define success metrics for launch and build a reporting framework to track them.
• Serve as a senior strategic resource for the Global Marketing Manager bringing clear execution, creative ambition, and a point of view to planning conversations.
• Help elevate the capabilities of the wider team through knowledge-sharing, inspiration, and collaborative working.
• Contribute to a culture of clear thinking and creative excellence.

Requirements

• Experience in brand marketing, social strategy, or a combined role. Ideally with fashion or consumer brands
• Proven track record of building or evolving a brand's social presence with measurable growth outcomes
• Experience collaborating with paid social and digital teams and understanding how organic and paid strategies interact
• Has worked on product or collection launches from a brand and social lens
• Analytically minded
• comfortable with data, platform analytics, and using insight to inform decisions without losing the creative thread
• Creative and culturally switched-on, with a genuine feel for what resonates, what's emerging, and what feels authentic to a brand
• Excellent communicator, both written and verbal
• able to articulate strategy clearly to stakeholders at all levels
• Self-directed and confident working in a lean team environment where initiative matters

Benefits

• Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit.
• Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.
• Act as an ambassador for Mulberry and communicate positively about the brand.
• As a certified B Corp, we are committed to using business as a force for good. You’ll be encouraged to incorporate environmentally and socially responsible practices into your work, supporting our Made to Last strategy across Climate, Circularity, and Community.
• Help foster a culture where diversity is celebrated and every individual feels valued, respected, and included. Champion equity, empathy, and understanding in all interactions
• internally and externally.