Marketing Specialist, Paid Media

Role Overview

• Plan, execute and optimize paid media campaigns on Google Ads and Meta Ads
• Manage media budgets by brand, ensuring efficiency
• Monitor performance metrics daily (CPL, CPA, conversion rate) and implement tactical adjustments
• Prepare periodic performance reports and monthly media plans
• Conduct A/B tests for creatives, audiences and campaign structures
• Collaborate with data and content teams to align strategy and funnel

Requirements

• Proven experience managing paid traffic (Google Ads and Meta Ads), preferably across multiple accounts/brands simultaneously
• Strong knowledge of performance metrics and campaign optimization
• Familiarity with BI tools
• Experience with automations (n8n) or media API integrations
• Experience in the education sector or working with lead-generation funnels

Benefits

• Meal Voucher or Food Voucher, with the option to choose the split
• Transportation voucher
• Home office allowance
• Reimbursement of up to R$400.00 for purchase of an ergonomic chair to support remote work
• SulAmérica health and dental insurance, with co-payment
• Profit Sharing (PLR)
• Casual dress code
• Day off during the employee's birthday month
• Salta Learning Environment, with free courses on leadership, communication and professional development
• School scholarship for children, according to the People & Management team's rules